
01
In Hindu tradition, the cow, or Gau Mata, symbolises purity, abundance, and selfless giving, echoing Krishna's pastoral youth as a cowherd, Gopala, in Vrindavan.









KARM 108
SKU: PA0100
Rs. 3,544.00
Rs. 2,835.0020% OFFInc. GST
Free shipping · Pan India
A tenth of every piece returns to the hands that made it. 10% of each sale is devoted to the welfare of the artisans behind the craft.
Certificate of Authenticity
Every KARM 108 painting arrives with a signed certificate verifying its origin, art form and the hands that made it.
This captivating Pichwai painting celebrates the sacred cow, a revered motif deeply intertwined with the iconography of Krishna. In Hindu tradition, the cow, or Gau Mata, symbolises purity, abundance, and selfless giving, echoing Krishna's pastoral youth as a cowherd, Gopala, in Vrindavan. Within the Pushtimarg tradition of Nathdwara, where Shrinathji is worshipped as a divine child, cows are central to the visual narrative, representing the serene and bountiful environs that nurture the deity. Here, the gentle bovines are rendered with characteristic grace, their forms imbued with a quiet spiritual reverence that defines the Nathdwara aesthetic.
Crafted by a master folk artist, this Pichwai is a testament to generations of artistic inheritance. It is meticulously hand-painted using natural colours on cloth, a traditional medium that lends the pigments an extraordinary depth and lasting vibrancy. Pichwai paintings originated as devotional hangings for the temple sanctum behind the idol of Shrinathji, evolving to depict not only the deity but also the festivals and stories of the Pushtimarg tradition, such as Annakut and Sharad Purnima, all rendered with an exquisite attention to detail and a profound spiritual purpose.
As a one-of-a-kind original work, this piece is not a print, but a singular creation bearing the unique touch of its maker. It comes accompanied by a signed Certificate of Authenticity, ensuring its provenance and value as a significant example of Indian folk art. We are pleased to offer free insured delivery across India for this cherished artwork.
Ships within 30 days across India, insured and free of charge. 7-day returns on undamaged pieces.
Natural Color on Cloth.
The Fit
| Size | Chest | Length | Sleeve |
|---|---|---|---|
| S | 42" | 26" | 9" |
| M | 44" | 27" | 9.5" |
| L | 46" | 29" | 10" |
| XL | 48" | 29" | 10.5" |
Note: These are garment measurements, not body measurements.
For a more relaxed fit, we recommend sizing up.
Pichwai · Nathdwara, Rajasthan
This captivating Pichwai painting celebrates the sacred cow, a revered motif deeply intertwined with the iconography of Krishna.
A cloth made to hang behind the deity — devotion you can see.

01
In Hindu tradition, the cow, or Gau Mata, symbolises purity, abundance, and selfless giving, echoing Krishna's pastoral youth as a cowherd, Gopala, in Vrindavan.

02
Within the Pushtimarg tradition of Nathdwara, where Shrinathji is worshipped as a divine child, cows are central to the visual narrative, representing the serene and bountiful environs that nurture the deity.

03
Here, the gentle bovines are rendered with characteristic grace, their forms imbued with a quiet spiritual reverence that defines the Nathdwara aesthetic.Crafted by a master folk artist, this Pichwai is a testament to generations of artistic inheritance.