Feb 2026
Why 108?
From mala beads to the marmas of the body, the number 108 holds a sacred geometry in our traditions. Here is why we built a brand around it.
Read the essay →PHILOSOPHY · THE JOURNAL
Sutras for the soul.
Long-form essays on Indian folk art, divine streetwear, slow fashion and the artisans who carry our cultural memory.
Jan 2026
Pattachitra and the Vaishnav Imagination
Inside the village of Raghurajpur, every house is a studio. We spent a week with the Maharana family — palm-leaf engravers, scroll-painters, hereditary keepers of Lord Jagannath's image.
Read the essay →
Jan 2026
Streetwear as Sutra
When Bode does antique quilts and Online Ceramics does Grateful Dead lots, why can't a generation of Indian designers reframe our own folk vocabulary?
Read the essay →